The last purchase’s made in each of the product categories listed:
- Star Bucks (restaurant)
- BMW 750li 2016 (Vehicle)
- Jet Blue Airline to NY to Paris $3,000 (Airline tickets/vacation planning)
Using Word, create a table for each category to outline your analysis. What were the features, advantages, and benefits of the specific product or brand that you selected? After completing the 3 tables, consider the positioning of the product or brand in the market. Does its positioning match your responses in the table? Explain.